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Willow & Pearl
Retail (Store)
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Willow & Pearl
Carli
Our jewellery is handcrafted using carefully selected pearls and natural materials to create elegant pieces that can be worn and loved every day

Willow & Pearl is a small South African jewellery business created from a love of pearls and elegant, wearable design. I hand-assemble each piece, combining freshwater pearls, shell pearls, mother-of-pearl and carefully selected crystal and metal details. My aim is to create beautiful, affordable jewellery that feels special without being overly formal — pieces that can be worn as a finishing touch to an everyday outfit or chosen for a special occasion.

Turning ideas into something tangible. Whether it’s combining individual pearls and components into a finished piece of jewellery or finding a way to turn a creative idea into a real product, I enjoy taking something from concept to completion.
I love Fempreneurs because it creates a supportive space for women building their own businesses. Starting something new can feel overwhelming, especially when you’re doing everything yourself, so being part of a community where women can connect, share experiences and support one another is incredibly valuable.

Sara Blakely, founder of Spanx, is someone I admire for turning a simple idea into a global business. I find her story inspiring because she started with an idea, faced plenty of rejection, and kept going until she made it work. Her determination and willingness to take a risk are qualities I really admire as someone building a business myself.

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